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Wisconsin wants opening of Taiwan's fresh ginseng root market

Christian Fernsby |
Taiwan recently published its protocol for importing fresh ginseng from the United States, so local leaders are hoping this may create more opportunities for Taiwanese consumers to enjoy the best of Wisconsin ginseng.

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On September 30, Governor Tony Evers, Wausau Mayor Katie Rosenberg, Wisconsin Economic Development Corporation (WEDC) CEO and Secretary Missy Hughes, and Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP) Secretary Randy Romanski joined Bi-khim Hsiao, Taiwan’s representative to the U.S., for a visit to a Wausau ginseng farm to highlight the global appeal of Wisconsin ginseng.

“Wisconsin is the top producer of cultivated ginseng in the United States and is known around the world for having the highest quality ginseng,” said Gov. Evers. “This is a great opportunity to connect our state’s ginseng growers with trade leaders from Taiwan—Wisconsin’s third-largest ginseng market—and further strengthen our ties.”

“Taiwanese consumers have a long tradition of appreciating ginseng products, and Taiwan being Wisconsin’s third largest ginseng market, we look forward to further expanding this trade. I am glad to join Governor Evers and other leaders to support this cooperation,” said Representative Hsiao.

“The Wausau area has a long, proud history in ginseng production and exportation,” said Mayor Rosenberg. “I'm thrilled to welcome Taiwanese Representative Hsiao and Gov. Evers to our community to discuss successes, opportunities, and foster conversations about how we can continue to cultivate these important relationships that build our economy locally and globally.”

Wisconsin farmers have been growing ginseng for more than a century, with central Wisconsin serving as the epicenter of cultivated ginseng in the U.S. due to its cool summers, long winter, clean water, and virgin soil.

Ginseng produced in Wisconsin accounts for more than 90 percent of all ginseng produced in the United States, and Marathon County is the top ginseng growing county in our state, producing about 95 percent of Wisconsin's annual crop. Wisconsin exported over $19 million of ginseng to the world, with nearly $1 million exported to Taiwan.

“Wisconsin ginseng is recognized internationally for its quality. That is a credit to the growers and an economic benefit to our state,” said Secretary Romanski.

“DATCP’s International Agri-Business Center continually looks for opportunities to open or expand markets for Wisconsin ginseng and other agricultural or food products. Thank you to Representative Hsiao for making the trip to Wisconsin, and to Hsu’s Ginseng for hosting us today.”

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