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Amazon allowed by law to undercut Australian businesses

Staff Writer |
Competition laws will allow Amazon to undercut local businesses with loss-making prices when it opens for business in Australia, expected to be later in November, the Australian competition regulator said.

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Australian Competition and Consumer Commission Chairman Rod Sims told Fairfax Media that Amazon.com.Inc was able under law to set prices low enough to win business without breaching competition laws.

"In terms of misuse of market power, if you open a store in a new town and you set a common price point, you are going to lose money initially if you don't have scale," he said.

"Eventually, if you get your business plan right, you will make that price point, that is in no way illegal."

Amazon has declined to comment on when its Australian operations will begin. It has been building a distribution warehouse in the southern city of Melbourne.

Amazon country manager Rocco Braeuniger is due to hold a meeting in Sydney where he is expected to address more than 500 local suppliers.


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