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Facebook dominant social network for U.S. internet users

Staff writer |
Facebook remains the dominant social network for U.S. internet users, while Twitter has failed to keep apace with rivals like Instagram and Pinterest, a study showed.

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The Pew Research Center report found 72 percent of Americans who are online currently use Facebook, a modest uptick of one percentage point from a year ago and five points higher than in 2012.

Because the vast majority of Americans use the internet, the figures suggest 62 percent of all U.S. adults are on Facebook, according to Pew.

The study showed Pinterest, the bulletin-board style network, was used by 31 percent of those surveyed while Facebook-owned photo-sharing network Instagram grabbed 28 percent, with both showing significant growth.

Twitter's share remained stuck at 23 percent, the same level as last year, although it rose from 16 percent in 2012.

Facebook has an added advantage over its rivals because its users are "highly engaged," according to the survey, which found 70 percent of Facebook users saying they log on daily, including 43 percent who do so several times a day.

That compared with daily engagement of 59 percent for Instagram users, 38 percent of those on Twitter and 27 percent of Pinterest users.

LinkedIn, a social network oriented toward career enhancement, saw its user base decline to 25 percent of online adults, from 28 percent in 2014. But those who use the platform daily rose to 22 percent from 13 percent a year earlier.

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