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Facebook hired PR firm to attack Jews and company's critics

Staff Writer |
Elliot Schrage said he's taking the blame for the hiring of a controversial public-relations firm whose attacks on Facebook's critics led to accusations of anti-Semitism and said it was Facebook that directed the firm to go after George Soros.

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TechCrunch obtained an internal memo that Facebook's outgoing boss of policy and communications, Elliot Schrage sent his colleagues at Facebook about the controversy; in it he said the hiring of Definers was his responsibility and he apologized for his "failure."

Facebok subsequently republished his full memo, and COO Sheryl Sandberg's response, in its public newsroom.

"Responsibility for these decisions rests with leadership of the Communications team. That's me. Mark and Sheryl relied on me to manage this without controversy," he wrote.

"I knew and approved of the decision to hire Definers and similar firms. I should have known of the decision to expand their mandate. Over the past decade, I built a management system that relies on the teams to escalate issues if they are uncomfortable about any project, the value it will provide or the risks that it creates. That system failed here and I'm sorry I let you all down. I regret my own failure here," Schrage wrote.

Definers, a PR and opposition-research firm, has come under intense scrutiny since the publication of a New York Times investigation that detailed how the firm attempted to smear critics of Facebook by linking them to the billionaire financier George Soros, who is Jewish, a line of attack that has been criticized as anti-Semitic.

"In January 2018, investor and philanthropist George Soros attacked Facebook in a speech at Davos, calling us a 'menace to society.' We had not heard such criticism from him before and wanted to determine if he had any financial motivation. Definers researched this using public information," Schrage wrote.

"Later, when the 'Freedom from Facebook' campaign emerged as a so-called grassroots coalition, the team asked Definers to help understand the groups behind them. They learned that George Soros was funding several of the coalition members. They prepared documents and distributed these to the press to show that this was not simply a spontaneous grassroots movement."

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