IMImobile launches WhatsApp Business for Mercedes
Christian Fernsby ▼ | July 24, 2020
IMImobile announced that Mercedes-Benz India has integrated WhatsApp Business as part of its customer communications strategy.Article continues below
Topics: IMIMOBILE MERCEDES
Mercedes-Benz now uses WhatsApp to streamline the test drive booking process and provide information about the latest vehicle models via their customers’ preferred communication channel.
The WhatsApp Business solution enables businesses to connect with 2 billion users in a simple, reliable, and private way across 180 countries worldwide.
As an approved WhatsApp Business solution provider, IMImobile enables enterprises to seamlessly integrate WhatsApp Business into their customer communications strategies and drive engagement through intelligent and context-aware messaging.
Mercedes Benz has started using WhatsApp Business to send vehicle brochures to customers, allow them to book test drives and receive service updates.
Using WhatsApp’s rich media capabilities, Mercedes-Benz is able to easily send PDF brochures, video links and interactive messages with emojis to customers providing a better user experience.
To build consumer trust and allow Mercedes-Benz customers to verify that they are interacting with an official account, Mercedes-Benz uses a verified business profile on WhatsApp.
As an asynchronous channel, WhatsApp is convenient for consumers and improves productivity for businesses by allowing customer service agents to simultaneously handle multiple conversations. ■ What to read next
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