Ritchie Bros. held massive six-day Orlando, Fl. auction
Topics: RITCHIE BROS
This year, with COVID-safety its focus and a wealth of technology in its toolkit, Ritchie Bros.' conducted a hybrid-style event in Orlando, FL—equipment stored onsite with 100% online bidding to ensure safety, while adding new services and data tools to drive buyer demand.
The result was a spectacular success, as the company sold more than 12,000 items in six days for US$191+ million, making it the largest-ever 100% online equipment auction.
The February 15 – 20, 2021 auction attracted 22,700+ online bidders from 80+ countries, setting a new record for the Orlando site. The company also set new records for online page views (2.9+ million and up 18% YOY), watchlist adds (177,000+ and up 54% YOY), and PriorityBids (53,700+ and up 316% YOY).
While the auction was conducted 100% online, Ritchie Bros.' Orlando site was still packed with the best selection of equipment anywhere. Two hundred acres and 12,000+ items, including 540+ excavators, 330+ compactors, 280+ skid steer loaders, 230+ wheel loaders, 180 dozers, 740+ aerial work platforms, and 430+ truck tractors.
Specific sales highlights included a 2017 Peterson 5710D crawler horizontal grinder that sold for US$630,000 to an online buyer from Georgia; a 2016 Caterpillar 374FL hydraulic excavator that sold for US$460,000 to an online buyer from Michigan; and a 2012 Kobelco CK1600G 160-ton self-erecting crawler crane that sold for US$435,000 to an online buyer from Florida. ■