Target lowers free shipping minimum to $25 for online orders
The new minimum, decreased from $50, makes Target's new free shipping threshold among the most compelling offers in online retailing.
"Lowering the free shipping threshold from $50 to $25 is one more way Target is putting guests first and making it easier for them to shop Target when and where they want," said Jason Goldberger, president of Target.com and Mobile.
"We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are stocking up or doing fill-in shopping, we've enhanced our year-round shipping offer to be one of the best in all of retail."
Target's new $25-minimum is just one of its free fulfillment options, including always-free in-store pickup for eligible products – with more than 80% of orders ready in one hour – and free shipping on virtually all online purchases when using a Target REDcard.
Today's announcement comes on the heels of Target's strong digital performance during the 2014 holiday season. Target.com set new sales records on Thanksgiving and Cyber Monday, while mobile accounted for 60 percent of Target.com traffic.
Cartwheel, Target's digital coupon app, added 2 million new users. Cartwheel has surpassed $1 billion in promotional sales since it launched in 2013. ■