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Star employees want significant increase in income and good brand

Staff Writer |
Gallup asked employees how important certain attributes are when considering whether to take a job with a different organization.

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Roughly four in 10 employees (41%) say a significant increase in income is "very important" to them when considering a new job.

Specifically, more male employees than female employees say this factor is "very important," and more millennials and Gen Xers than baby boomers rate this aspect as "very important" in a job search.

Income matters to people, and organizations cannot overlook its importance.

Organizations should highlight compensation for candidates and ensure that hiring managers have real conversations with those candidates about pay structure and potential during interviews.

However, they must also recognize that a viable attraction and recruitment strategy needs to encompass more than a "competitive compensation package."

Talk about pay, but bring more than pay to the table. People make decisions based on both reason and emotion, but they are more likely to be led by emotion.

Therefore, organizations should clearly present how candidates can contribute to a role and an organization.

While the brand or reputation of a company is not the most important consideration for job seekers, more than one-third (36%) say it is "very important" when evaluating a potential job.

A company's brand carries the most weight with baby boomers and female employees.

A company's brand or reputation can perhaps link to the strength of its identity.

However, brand and reputation also reflect a sense of pride. Employees want to feel good about their organization and what it offers the world. They want to be able to say, "I like what this company stands for."

However, Gallup has uncovered a few variations in how different groups of people feel about specific aspects of their job.

For example, female employees are significantly more likely than male employees are (60% versus 48%, respectively) to say it is "very important" to them that their job allow them greater work-life balance and better personal well-being.

Further, employees' views diverge greatly by generation on the importance of one particular topic: having a job that accelerates professional or career development.

Millennials are much more likely than both Gen Xers and baby boomers to say a job that accelerates their professional or career development is "very important" to them (45% of millennials versus 31% of Gen Xers and 18% of baby boomers).

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