Mobile fashion statement from Willcom
When talking about mobile phones, there are three groups of users. In first group are those who use every function of their device, from talking to e-mailing to games to writing Word documents. The second group consist of users that have new and modern mobile phones but 90 percent of functionality remains unused. In the third group are users that are interested in talking and SMS, and nothing else.
It is common prejudice that mobile phones with basic functions are aimed to older and/or poor people. But, the fact is that there is growing number of user that want to use their mobile phone as - phone. Not as an MP3 player, because they have a player. Not as GPS device, because they have one already. Indeed, it is nice to have some additional functions in your electronic device, but not too much.
So, the third group of users grows and it must no longer be assumed that they are not wiling to spend a decent amount of money on their mobile. They want good-looking device too, and the sooner the manufacturers understand that the better for them. We are not talking about users that earn a dollar a month; we are talking about new market segment that want just two things: Basic phone functions and decent design.
New Nico+ mobile phones from Japanese Willcom are nice devices for "I-don't-want-everything-in-the-world-on-my-mobile-phone" users. Nico+ weights only 67 grams, the 1.3-inch display has resolution of 128 x 128 pixels, and Lithium polymer battery will keep it on hold for 490 hours, or you can talk five hours. And what you can do with Nico+? You can talk, send/receive e-mail, and exchange data with another Nico+ via infrared connection.
And that's basically it. You get a mobile phone for making the phones calls. But, that's not all. Nico+ comes in six nice colors and its design is an example of great Japanese minimalist. They look like candies with round buttons and they definitely have their place on a table during the business meeting. I'd love to have a yellow one, but pink, orange or grey are very nice too. I'd like a yellow one because I'm a designer and it would fit me perfectly, but if you don't have an eye for "designer's stuff", never mind, you can trust us.
There is the only drawback: Nico+ are available only in Japan. They will be available at December 6, and new models will come in January 2008. We should sign a petition and force Willcom to ship a few to other countries. Nico+ is line of fine mobile phones and also a fashion statement. ■