Kentaro Fujiwara took over as president, Shiseido China
In this position, Mr. Fujiwara will lead Shiseido China Co., Ltd. as China regional headquarters and will manage not only itself but also other major business units including Shiseido Liyuan Cosmetics Co., Ltd. and Shiseido Hong Kong Ltd., while strengthening cooperation with Shiseido China Innovation Center in charge of R&D and Shanghai Zotos Citic Cosmetics Co., Ltd., a factory for China market.
Mr. Fujiwara joined Shiseido in 1991 and was expatriated to Germany in 1994. Ever since then he was mainly in charge of international business development and based in Paris and Dusseldorf, Germany for more than 6 years.
With solid experiences of various function roles for international business, he fulfilled major roles as President of Shiseido Korea and General Manager of Corporate Strategy Department, before assigned as CEO of Shiseido China Co., Ltd. ■