When the former actress Camilla Franks presented her first kaftan five years ago, the Australian fashion world got the true design icon.
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With fans the likes of Sharon Stone, Prince, Nicole Kidman, Bette Midler, Kim Cattrall and Elle Macpherson, it wasn't long before Gwen Stefani, the Pussycat Dolls, Fergie and Beyonce would all embrace her passion for colour and design.
It's a label that doesn't discriminate, it's made for all shapes and sizes, all personalities and walks of life. The label is stocked in high-end boutiques and luxury department stores worldwide including Harvey Nichols (UK, Dublin, Dubai and Riyadh), Henri Bendel and in her hometown David Jones. Building on from this success is a unique fashion partnership with international beauty house Elizabeth Arden which launched in 2007 with Camilla's ‘Mosaic' Collection.
Due to her overwhelming success in Dubai, Camilla was flown over by Harvey Nichols Dubai as their special guest of honour to close their 2007 Spring / Summer Collection Parade from which she received rave reviews. In August 2008, Camilla made history as the first Australian designer to be personally invited aboard The World, one of the globe's most exclusive luxury cruise liners.
While on this magnificent journey through the Greek Isles and the Adriatic Sea, Camilla showcased her Spring/Summer Collection with a captivating fashion show.
To further captivate the affluent clientele of the luxury travel market, the Camilla label has forged an ongoing partnership with the six-star Huvafen Fushi Resort and Spa chain. Her Soleil Collection was inspired by the pristine waters of the Antilles. Soleil features romantic silk crepes and jerseys and exciting bold prints. Camilla has incorporated her signature relaxed, free-spirited style with cultural imprints inspired by exotic nooks in the dreamy Maldives, the Caribbean, African and Mexican coasts.
Camilla's new collection presents dreamy silk crepe halter dresses with Swarovski crystal detailing, hand beading and ethereal peasant dresses. Transcending resort wear and beach style, Camilla's statement pieces now take centre stage on the red carpet and at black-tie events and perfectly translate from day to night. ■