With its elegant, rectangular lines and clear-cut gadroons, the case of the Jaeger‑LeCoultre Reverso watch takes its inspiration from Art Deco.
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> There is just one country in the world that deserves to be named The Watch Kingdom: Switzerland. And one of the names that created watches we today know is Jaeger-LeCoultre. One of top brands and owner of hundreds of inventions, from the world's smallest movement to one of the most complicated wristwatches, back in 1930s, Jaeger-LeCoultre took a challenge to design a model that could withstand the polo matches of the British Army officers in India. And Reverso was born.
The Art Deco style of Reverso was inspired by a dream of a grand ideal, and the desire to offer the world a new aesthetic and new values. It sought a new balance, a symbiosis between form and function. With its elegant, rectangular lines and clear-cut gadroons, the case of the Jaeger‑LeCoultre Reverso watch takes its inspiration from these same ideals. From its outset it was equally envisioned for women’s wrists. Reverso knows how to show off its femininity in jeweled models or affirm its masculinity by pronounced complexities and aesthetics.
Among several models, pure stainless steel is a key element of the Reverso Classic Medium Thin watch and its timeless style. On the wrist, reflections are reproduced as if by magic emitted by the links and plain background of the dial. On the other side, on single-sided models, by turning its case the watch reveals another face which, like a blank page, awaits your personal touch. An engraving, a setting, enamelling... and it becomes yours. So personal, so intimate. Let your imagination run wild and immortalize a part of yourself.
A great watch deserves a great strap. And here comes another legend: Casa Fagliano, founded by Pedro and Giacomina Fagliano back in 1892, hand-crafts leather polo boots in their Buenos Aires workshop. Using the same methods and tools as their ancestors, their reputation as artisans is untouchable. Working with the Jaeger‑LeCoultre craftsmen, Casa Fagliano designs and makes its straps with the same leather used for polo boots. ■
