POST Online Media Lite Edition



 

Leadership : Page 28

Make wider product, you will sell it easier

August 24, 2017
People are typically averse to wider human faces because they elicit fears of being dominated.

Gaining distribution in small retail formats bring big payoffs even for major brands

August 21, 2017
For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves.

Understanding how persuasion works can make consumers more savvy

August 17, 2017
When someone offers a free sample, it\'s not really free. It comes with the implied expectation that if a person accepts it, he or she will feel obligated to return the favor and eventually pay for the full product.

The brigher day, the worse investment decision

August 14, 2017
A study of more than 2,500 people provides new evidence about the effects of luminance on the quality and consistency of our financial decision-making.

Abusing power hurts leaders, too

August 10, 2017
We know that power can corrupt, making people act in ways that harm others. But a research from the University of Florida shows that when the powerful misbehave, they hurt themselves, too.

Forget 'disruption,' there is another reason why startups are dangerous

August 7, 2017
Big, old-fashioned companies are always aware of new companies trying to enter an established market in a new and innovative way. "Disruption" is the word you here everywhere these days but the real reason startups are dangerous for old companies are employees.

Huge disconnect between managers and customers

August 3, 2017
Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers' expectations.

Unclear CEO expectations often lead chief marketing officers toward exit

July 31, 2017
Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, according to a new survey.

Strong friendships among women in the workplace reduce conflict

July 27, 2017
According to a new study, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.

Knowing more about economic gains makes people less cooperative

July 24, 2017
Existing research suggesting that humans cooperate if they know more about their own payoffs has been rebutted: In the long run, access to information about payoff distributions leads to less cooperative behavior.

Feedback-seeking CEOs boost firm performance

July 20, 2017
For chief executive officers who want to boost their company's bottom line, it pays to be humble. In fact, something as simple as seeking feedback from those who work closely with the CEO has important payoffs.

Meaningless accelerating scores yield better performance

July 17, 2017
Seemingly any behavior can be "gamified" and awarded digital points these days, from tracking the steps you've walked to the online purchases you've made and even the chores you've completed.
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